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Case studies · Real outbound systems, real numbers

What end-to-end outbound looks like at 60–180 days.

Each case study shows the same arc: where the client started, what we built, what moved, and the specific numbers that came out of it. No vanity metrics, no cherry-picked weeks. Results shown are MQLs (positive replies) unless a specific engagement explicitly included reply ops.

Filtered by industry & engagement type below — scroll the $10K–$100K MRR bracket first.

All numbers independently verifiable·Client names redacted on request

"Results" here means what ReplyWorks was directly accountable for — not combined with paid, content, or inbound attribution.

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9 case studies
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★ Featured

Recruiting agency: reaching hiring managers in a specific tech stack

A specialist recruiting agency placing Go and Rust backend engineers needed to reach hiring managers at specific stack companies. Here's how we built a signal-driven outbound motion that tripled meeting volume in 90 days without diluting specialization.

Embedded-finance API: reaching CTOs without pitching the API

How an embedded-finance API company reached CTOs at their target enterprises without ever pitching the API in a cold email — the technical-problem framing, the founder-plus-engineer sender duo,…

12 min read Read →

Design agency: rebuilding outbound after losing a 30% revenue client

A product design agency lost their biggest client (30% of revenue) overnight. Here's the 90-day outbound rebuild that replaced the lost revenue — the ICP, the founder-driven sends,…

11 min read Read →

Multi-product SaaS: running 3 offers without cannibalizing domain reputation

How a multi-product SaaS ran three distinct outbound offers simultaneously without the programs cannibalizing each other's deliverability — the domain architecture, the messaging boundaries, and the shared reply…

12 min read Read →

M&A advisory: rebuild after 2 years of failed outbound attempts

A lower-middle-market M&A advisory had tried outbound 3 times in 2 years and given up. Here's what was wrong in each prior attempt, what we rebuilt, and the…

12 min read Read →

Devtool: ditched the SDR team and went founder-led on outbound

Why a developer tooling startup fired their two-SDR team and rebuilt outbound as a founder-led motion — the offer redesign, the signal library, and the weekly rhythm that…

11 min read Read →

B2B fintech: breaking into EU from a North America base

How we built the first outbound-sourced EU pipeline for a North America-headquartered B2B fintech — the segment selection, the compliance-aware messaging, and the sender infrastructure that got us…

12 min read Read →

Marketing agency: adding outbound to a 100% inbound shop without burning the brand

How a 35-person marketing agency added outbound as a second demand channel without eroding the inbound brand equity they'd spent six years building — the positioning work, the…

11 min read Read →

DevTools Startup — Multi-Segment Campaigns

Legal Consulting — First Outbound System

Lead Gen Agency — White-Label Partnership

Growth-Stage SaaS — Pipeline from Zero

Across engagements

What "typical" looks like.

These are rolling averages across the last 50+ ReplyWorks engagements — not best-case. If you see numbers wildly above this on someone else’s site, ask what they’re counting.

1.8–3.5%
Typical positive-reply rate
14–21
Days to first campaign live
6–18
MQLs/month by month 2
94–97%
Inbox placement rate
>85%
Engagements renewed past day 90
In their words

Unprompted notes from clients.

Pulled verbatim from Slack, email, and the end-of-engagement retros. Names redacted on request.

"Third outbound agency in two years. First one that actually moved the pipeline. The weekly KPI report alone is worth the retainer — we’ve stolen the format for our own reporting."

Head of Growth · B2B SaaS ($45K MRR)

"Turns out ‘done by the founder’ means something when the founder actually did it. Syed knew our ICP better than we did by week three. That’s not normal for an outbound vendor."

Founder · Dev tools startup

"We were running an SDR team + an agency. Swapping them both for ReplyWorks cut spend by 60% and more than doubled qualified replies. I had to re-check my own numbers twice."

Next step

See if these numbers are reachable for you.

Book a 20-minute call. We’ll pull a case study that looks like your situation and walk you through exactly what moved the numbers — and what it would take for you.

MQL-based metrics — not vanity counts References available on request No NDA to see the numbers

Tools & Platforms We Work With

100% JSS & Top Rated Plus on Upwork — personal founder’s profile + ReplyWorks agency 8+ years running B2B outbound No lock-in, month-to-month