Everything I use in the first 30 days of an engagement — audit, infra checks, copy QA, list hygiene, offer pressure-test, TAM math — rebuilt as self-serve tools. Run them privately in your browser. No email gate, no drip sequence.
14-question diagnostic covering infra, sourcing, copy, cadence, reporting. Returns a scored report with the top 3 things to fix first.
Enter a domain. We pull SPF, DKIM, DMARC, MX in real time and score your inbox readiness. Runs in your browser.
10 questions on clarity, proof, specificity, risk. Tells you if your offer is ready for cold outbound — and which area to fix first.
Paste a subject. Get length, spam-trigger, caps-ratio, and personalization checks with specific fixes.
Paste a cold email. Auto-flags length, weak CTAs, too much "I/we", spam phrases, missing signal, readability score.
Paste a CSV. Flags role-based emails, disposables, common typos, duplicates, format errors. 10-second sanity check.
Reverse-engineers contacts, inboxes, and domains needed to hit your target meeting count — using honest reply + booking rates.
5 ICP filters → realistic addressable count, split by geography and vertical, with caveats on how noisy the numbers are.
Every engagement I run starts with the same diagnostic questions and the same math. These tools let you answer most of them yourself — and if the answers are ugly, you at least know exactly where to start.
You run the tool, you get the output, you leave. I don’t email-gate these because the whole point is self-serve diagnostics.
The calculator won’t promise 30% reply rates. The TAM mapper will tell you when your ICP is too small to sustain outbound.
The output of each tool is the same document I’d produce in week one of an engagement — not a marketing-lite version.
Most people who run a few tools either (a) find one obvious thing to fix and go do it, or (b) realize they need someone running the whole loop. Either is fine. If it’s (b), the audit + deliverability outputs are a good starting point for a call.
Tools & Platforms We Work With
