Every engagement I’ve run starts with the same three diagnostics: audit the current system, model the math, and map the TAM. I rebuilt those as self-serve tools. No email gate, no drip sequence — you get the output, yours to keep.
All three output the same artifact I’d hand a client in week one of an engagement — condensed into a self-serve flow. Run them privately, no data leaves your browser.
14-question diagnostic covering infra, sourcing, copy, cadence, and reporting. Returns a scored report with the top 3 things to fix first.
Reverse-engineers how many contacts, inboxes, and domains you need to hit a target MQL count — using honest reply + booking rates.
Turns 5 ICP filters into a realistic addressable-count estimate, split by geography and vertical — with honest caveats on how noisy the numbers are.
In the first audit call, I’m doing three things: figuring out what’s broken, whether the math can even work, and whether the TAM is deep enough. These tools do each of those, minus me.
You run the tool, you get the output, you leave. I don’t email-gate these because the whole point is self-serve diagnostics.
The calculator won’t promise 30% reply rates. The TAM mapper will tell you when your ICP is too small to sustain outbound.
The output of each tool is the same document I’d produce in week one of an engagement — not a marketing-lite version.
Things I want to add to the toolkit next. If one of these would actually be useful to you today, tell me — I’ll prioritize it.
Most people who run all three either (a) find one obvious thing to fix and go do it, or (b) realize they need someone running the whole loop. Either is fine. If it’s (b), the audit output is a good starting point for a call.
Tools & Platforms We Work With
