Every Layer of Your
Outbound System. Handled.
From market mapping to booked meetings — we don't just execute campaigns. We build the system underneath them so outbound works predictably.
TAM Mapping & GTM Strategy
We start with your market, not your inbox. Before writing a single email, we map your Total Addressable Market, define your ICP with real buying signals, build buyer personas, and create positioning that differentiates you from every other vendor in the inbox.
Best for: Teams that have tried outbound without a clear strategy, or are entering a new market segment.
What's Included
- TAM analysis & market sizing
- ICP definition with buying signal criteria
- Buyer persona mapping (titles, pain points, triggers)
- Competitive positioning & messaging framework
- Channel selection (email, LinkedIn, or both)
- GTM playbook document delivered to your team
Paid Separately
- Ongoing campaign management (separate service)
- Sales enablement or pitch deck creation
Example Deliverables
GTM strategy document, ICP targeting criteria spreadsheet, messaging framework with 3-5 angles, competitive positioning brief.
A clear GTM playbook with targeting criteria and messaging — before a single email goes out.
Data Enrichment & Lead Lists
AI-powered data enrichment via Clay, verified prospect lists from Apollo and Sales Navigator. Every contact enriched with company data, tech stack, funding signals, and hiring activity. Segmented by intent, validated for deliverability. Not scraped junk — qualified contacts with context.
Best for: Teams sending to generic lists with no enrichment, or building lists manually.
What's Included
- Clay AI enrichment workflows (per-prospect)
- Sales Navigator & Apollo sourcing
- Email verification & bounce prevention
- Intent signal mapping (hiring, funding, tech stack)
- Segmented contact lists by persona and signal
- Ongoing list refresh and expansion
Paid Separately
- Third-party data tool subscriptions (Apollo, Sales Navigator)
- Clay credit costs (billed separately at cost)
Example Deliverables
Enriched CSV/spreadsheet with verified contacts, segmentation tags, enrichment data points, and deliverability scores.
Enriched, verified prospect lists segmented by actual buying signals — ready for campaigns.
Deliverability & Infrastructure
The invisible backend that determines whether your emails land in the primary inbox or spam. We handle domain procurement, DNS configuration, SPF/DKIM/DMARC, inbox warmup, sender rotation, and ongoing deliverability monitoring. This is the part most agencies skip — and why most outbound fails.
Best for: Teams with emails going to spam, burned domains, or no infrastructure setup at all.
What's Included
- Domain procurement & DNS configuration
- SPF, DKIM, DMARC setup and verification
- Inbox warmup (2-3 week controlled ramp)
- Sender rotation across multiple inboxes
- Deliverability monitoring & alerting
- Domain health management and rotation
Paid Separately
- Domain registration fees (~$10-15/domain)
- Google Workspace or inbox hosting costs
- Smartlead/Instantly subscription fees
Example Deliverables
Fully configured sending infrastructure, DNS audit report, warmup schedule, deliverability dashboard access.
Fully warmed infrastructure that keeps you in the primary inbox — not spam or promotions.
AI Multichannel Campaigns
Where it all comes together. AI-personalized copy using Clay enrichment data, multichannel sequences across email and LinkedIn, A/B testing on every campaign, reply handling and lead qualification, and continuous optimization. We book the meetings — you close them.
Best for: Teams ready for full-service outbound execution with a system behind it.
What's Included
- AI-personalized email sequences (Clay-enriched)
- LinkedIn outreach campaigns (HeyReach)
- A/B copy testing on subject lines and openers
- Reply handling & lead qualification
- Meeting booking and calendar coordination
- Weekly reporting with actionable insights
Paid Separately
- CRM licenses (HubSpot, Salesforce, etc.)
- LinkedIn Sales Navigator seat
- Smartlead/Instantly subscription fees
Example Deliverables
Live campaign sequences, A/B test results, weekly performance reports, qualified meeting bookings on your calendar.
Qualified meetings on your calendar from prospects who are ready to have a real conversation.
Each service works standalone or as part of a full-stack engagement. On your strategy call, we'll recommend the right combination for your situation.
Let’s See If This Makes Sense for You
We will look at your current outbound setup, tell you what is working and what is not, and show you exactly what we would do differently. 20 minutes. No pitch deck. Just a straight assessment.