No think-pieces. Each playbook is a teardown of something I ran in a real engagement — the setup, the numbers, what broke, and what I’d do next time. Ship them as reference for your own team or send one to a founder who needs to see it.
Written for B2B SaaS & agency operators stuck around 0.5–1% reply rates.
New playbook every ~2 weeks · Pulled from 40+ live engagements
Every teardown is from an engagement I ran myself — the numbers, the mistakes, and what I’d do differently. No think-pieces, no SaaS marketing fluff.
The DMARC setup I put on every outbound domain — which fields matter, what to set them to, and the three mistakes that keep DMARC from doing what operators expect it to do.
How to run two copy tests per week on cold outbound without ending up four weeks later with no idea what moved the number — the rules, the…
The three-step exercise I run with founders whose ICP is "any company that needs X" — how to go from a 50,000-company TAM to a 1,200-row target list…
The seven signals I actually check in Google Postmaster before touching anything else — what "healthy" looks like, what each red flag means, and the specific fix for…
The three opener patterns that consistently beat "I saw you're the X at Y" on B2B cold email — with templates, when to use each, and the mistakes…
A step-by-step Clay waterfall build — the exact provider order, fallback logic, and waste controls I use to hit 60%+ verified-email fill on B2B lists without blowing the…
The reply-ops system I run for every client — how positive replies get routed, triaged, and responded to inside 4 hours without burning the team, plus the three…
The one-page weekly outbound report I send to every client — the six numbers, the two narrative blocks, and why 80% of them end up using it internally…
The exact Apify actor setup I use to pull fresh LinkedIn hiring signals daily — with the filters, rate limits, and dedupe logic that keep it running without…
Feature-by-feature breakdown from someone who uses both daily.
Controlled warmup vs. automated tools, timelines, and common mistakes.
SPF, DKIM, DMARC explained simply — and how to fix them when they break.
How we go from "B2B SaaS companies" to a segmented, prioritized list of 5,000 prospects.
The framework we use with every client to define who to target — and who to skip.
Domains, DNS, SPF/DKIM/DMARC, warmup, and your first campaign — step by step.
Some founders read these and implement. Some read them and decide they’d rather someone else do it. Either answer is fine. If it’s the second, start with the audit.
Tools & Platforms We Work With
