Growth-Stage SaaS — Pipeline from Zero

This growth-stage SaaS company had tried outbound twice before — once with offshore SDRs and once with a different agency. Both attempts failed.

Their email infrastructure was flagged, their domain reputation was damaged, and their ICP targeting was too broad. They were sending thousands of emails a month but getting almost zero replies. The sales team was demoralized and leadership was considering abandoning outbound entirely.

We started with a full audit of their previous outbound stack — domains, sending infrastructure, deliverability, targeting, and copy. Everything needed to be rebuilt.

First, we set up fresh sending infrastructure with proper DNS authentication (SPF, DKIM, DMARC) and ran a controlled warmup for 2 weeks. In parallel, we worked with their sales team to redefine the ICP — narrowing from "any SaaS company" to three specific verticals with clear pain points.

We used Clay to enrich every prospect with company-specific data: tech stack, funding stage, team size, and recent hiring signals. Each email was AI-personalized with a unique opening line tied to the prospect's specific context.

We launched 3 parallel campaigns targeting different personas (VP Sales, Head of Growth, and CRO) with tailored value propositions for each.

Within the first 2 weeks, the campaigns were already generating replies. By the end of month one, we were consistently booking 15+ meetings per month.

By month three, the system was producing 23 qualified meetings per month with a 47% open rate and 8.2% positive reply rate. The sales team went from zero pipeline to a full calendar. Two of the three campaign segments were performing above benchmark, and we doubled down on the top performer.

The client has since expanded to our Scale plan and we now manage outbound across 4 market segments.