Five filters, honest math. The estimate won’t flatter you — if your TAM is too small for outbound to make sense, this will tell you.
Your ICP
Set your filters
Toggle chips, pick ranges. The estimate on the right updates live.
Min headcount
Max headcount
Estimated addressable accounts
0–0
Realistic range — actual lists tend to fall ~25–40% below the high end after de-dupe & verification.
Calculating…
Setting a wider ICP brings more accounts into range, but also widens your copy variance. Tighter ICPs let you personalize against real signal.
By industry
Caveats: Based on public Sales Nav + Apollo overlaps across US/EU/UK markets, adjusted for realistic contact-data hit rate. Actual reachable accounts after DNC, blacklist, customer exclusion, and dead-email filtering will land 20–35% lower. The role filter is the biggest lever — if you pick 2 roles, multiply the count accordingly.
After you’ve mapped
TAM checks out? Let’s run the volume math.
The calculator pairs with this: it tells you how many contacts you need to send to hit your MQL target. Run them side-by-side to sanity-check whether your ICP is deep enough for your volume needs.
