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TAM Mapping: From Market Size to Prospect Lists
How we go from "B2B SaaS companies" to a segmented, prioritized list of 5,000 prospects.
Total Addressable Market mapping is more than a number on a slide. It’s the foundation of your outbound system.
Start with broad criteria. Use Apollo and Sales Navigator filters to estimate the universe. Then layer in disqualifiers. Then segment by likelihood-to-buy. Then prioritize by deal size.
The output is a tiered list: A-tier (book first), B-tier (next quarter), C-tier (parking lot).
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